[۱۳]. Target

[۱۴] .Socialistic

[۱۵] .Particularlstic

[۱۶] Richins

[۱۷]. Jackson

[۱۸]. Neighbors & Sobal

[۱۹]. Self – discrepancy theory

[۲۰]. Higgins

[۲۱] ought self

[۲۲]. Sands

[۲۳] Dohnt & Tiggemann

[۲۴]. normative discontent

[۲۵] Rodin & Silberstin & Striggle- Moor

[۲۶] Hanan , Haines & story